Despite coaching books providing prescriptive advice on ‘technique’, their is no one “best” solution and players need to be given the opportunity to develop a technique that works best for themselves. For example, the great Don Bradman was advised that his technique would not work when he got to England; he did O.K! Brian Lara’s backlift was said to be too high, and SachinTendulkar’s grip was supposed to be too low and his bat far too heavy for such a short man. A constraint-led approach to coaching would suggest that the most effective technique for an individual would emerge as a result of an interaction between the individual’s constraints (e.g., height, strength, experience, perceptual skills such as an ability to ‘pick’ the spinner), the environmental constraints include the weather, the surface (bouncy, slow, fast), but also the cultural constraints that shape expectations about the way to play. For example, in the past English batters were often very conservative and ‘safe” in the way they played (think Boycott as the perfect example of a player brought up on slow, low Northern English pitches). The final category of constraints are the task constraints. These include such things as the game type such as T20 or a Test Match, are you batting first or second, or the current state of the game. Accepting that there is more than one ‘best’ way to do it, does not mean that coaches should not ‘coach’, but it does mean that the coach should help the player work out their own ‘best’ way.